Writing

I write about brand strategy, marketing and design thinking for various industry publications. But I also write my personal thoughts about creativity, the Creator and creating a life worth living over at Medium.

 

Au Contraire, Ad Contrarian: In Defense of Digital Advertising
MarketingLand

About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp
MarketingLand

4 Things You Deserve To Know About Your Programmatic Marketing
MarketingLand

Don’t Buy Your Programmatic Audience, Build It
Convince & Convert

The Value of Brand Trust
The Journal of Brand Strategy, Volume 2, Issue 1

Redefining Healthcare Marketing Relationships
Medical Marketing & Media

Amber Benson Discusses Purpose-Driven Marketing
Pixels & Pills

For Marketers, It’s Raining Men
CMO.com