Howdy from Fort Worth, Texas! My name is Amber Benson and and I’m the founder of Seamripper–a strategic marketing practice. I specialize in a unique blend of expert assessment, integrative thinking and actionable insight that provides brands with both perspective and possibilities.
I founded Seamripper in 2010 to provide tailor-made strategic marketing solutions for companies facing “wicked” and not-so-evil marketing challenges. Using a proprietary problem-solving methodology, I deconstruct challenges with precision, care and courage so I can help my clients reconstruct solutions that are both elegant and effective.
My background includes over 15 years of experience in strategy development, integrated marketing and corporate communications. Here are some of the highlights:
- Fractional CMO for a major national retailer, a start-up programmatic advertising technology platform, an innovative medical device company and the nation’s largest behavioral healthcare company
- Former VP, Strategy and Innovation at leading interactive and CRM agencies, with a focus on healthcare and purpose-driven marketing
- Proven track record in delivering measurable results for a wide range of clients from Fortune 100 companies to venture-backed start-ups
- Experience across diverse industries including automotive, consumer packaged goods, retail and technology with extensive expertise in behavioral healthcare, medical device and pharmaceuticals
- Co-author of “The Value of Brand Trust” in the Spring 2013 Journal of Brand Strategy and guest lecturer in integrated marketing management at TCU Neeley School of Business, a leader in entrepreneurial education
I have a M.A. in design management from Savannah College of Art and Design, one of the few graduate degree programs offered in creative problem-solving. I also have a B.A. in journalism and political science with a minor in classical studies from Texas A&M University where I was editor of the Aggieland, the nation’s largest university yearbook. Gig ‘Em!
What I Believe
I believe creativity is the manifestation of God’s divine power in humans. When God said, “Let us make man in our image.” I think what he was saying was, “Let’s let this one in on the fun. Let’s give him the ability to make something out of nothing, too. ” Neuroscience research has proven that the imagination is the only cognitive function that has no evolutionary precursor. Think about that.
I believe it is through exercising this gift that we can experience an intimate connection with the Creator himself. I believe God is present in the moment of insight—that moment the light bulb of a great idea turns on.
My purpose is to help people find eternal significance in their earthly work by seeing creativity as a God-given gift designed to bring about the restoration of the original design of the Creator–and to use my own for His glory.